| Name | Type | Description | Notes |
|---|---|---|---|
| advertiser_id | string | Advertiser ID this campaign belongs to (string-encoded integer). | |
| budget_automation | \criteo\api\marketingsolutions\preview\Model\BudgetAutomation | [optional] | |
| goal | string | Goal of the campaign Serialized values are {Unspecified}, {Acquisition} and {Retention}. Acquisition and retention are defined as follows: - Acquisition: campaign with the goal of acquiring new customers. The success of an acquisition campaign is measured by the number of new customers it brings. - Retention: campaign with the goal of retaining existing customers. The success of a retention campaign is measured by the number of existing customers it retains. | |
| name | string | Name of the campaign | |
| spend_limit | \criteo\api\marketingsolutions\preview\Model\CreateCampaignSpendLimit |