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THE-3: Restore /work page with named-client case studies + inline newsletter CTA#6

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THE-3: Restore /work page with named-client case studies + inline newsletter CTA#6
wschenk wants to merge 1 commit into
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cto/the-3-work-page

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@wschenk wschenk commented May 25, 2026

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Summary

Closes THE-3. thefocus.ai/work 404s today. This PR makes /work the canonical case-studies URL and adds an inline newsletter signup per case study, ladder-up to the company goal "Increase newsletter subscribers."

  • /work index renders the existing case-study set (Samsung/Perplexity, TezLab — Tesla/Rivian, Upper Hand, Distill, Fountain Creek, QB Sync, Onboarding, AI Back Office, etc.)
  • Each case study is deep-linkable at /work/<slug> (the task's exact spec)
  • Inline Buttondown signup added on every case-study detail page, tagged work:<slug> so we can attribute subscribers back to the study that converted them
  • Nav, homepage CTA, footer, and offerings/capabilities cross-links updated to /work
  • Astro redirects keep all old /case-studies and /case-study/<slug> URLs working (301)

The 3+ named-client case studies the deliverable requires (Perplexity/Samsung, TezLab/Tesla, Upper Hand) are already in src/content/case_studies/ with full client name, problem, what we built, measurable outcomes, and tech stack. This PR just exposes them at the canonical URL the task asks for.

Test plan

  • pnpm build — 188 pages built, no errors
  • dist/work/index.html renders with all categorized case studies
  • dist/work/perplexity-samsung/, dist/work/tezlab-ai/, dist/work/upperhand-ai/ (and all others) render
  • Inline Buttondown form present on each detail page with work:<slug> tag
  • dist/case-studies/ and dist/case-study/<slug>/ emit redirect HTML to new URLs
  • After merge: verify https://thefocus.ai/work returns 200 with content
  • After merge: verify https://thefocus.ai/work/perplexity-samsung returns 200
  • After merge: verify https://thefocus.ai/case-studies redirects to /work
  • Monitor Plausible/Buttondown for inline form conversions tagged work:* over the next week

Co-Authored-By: Paperclip noreply@paperclip.ing

…ewsletter CTA

THE-3: /work currently 404s. Move existing case-studies pages to the canonical
/work and /work/[slug] routes, keep /case-studies and /case-study/[slug] as
301 redirects, update nav (header banner, desktop, mobile, footer) and homepage
links, and add an inline Buttondown newsletter form per case study tagged
work:<slug> so we can attribute conversions back to each study.

- /work renders the existing case-studies index (Samsung/Perplexity, TezLab,
  Upper Hand, Distill, Fountain Creek, QB Sync, etc.) at the canonical URL
- /work/<slug> for each case study, deep-linkable as the task requires
- redirects in astro.config.mjs preserve all old /case-studies and
  /case-study/<slug> URLs
- nav label changed from "Case Studies" to "Work"; homepage stat tiles now
  point at real /work/<slug> URLs (previous links to upper-hand, rivian-tbm,
  samsung-702 didn't match any content)

Verified: pnpm build → 188 pages, /work/* render with inline buttondown form
tagged per case study, redirect HTML produced for old URLs.

Co-Authored-By: Paperclip <noreply@paperclip.ing>
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